“In this era of Big Data, social media, and floods of unreliable information, ‘Googling it’ is not enough. In the olden days before search engines, search experts like Robert Berkman used tools, techniques, and diverse information sources to perform deep and reliable research. Today, for those who want to go deeper, to find and validate reliable information, to tap the power of big data and social networks, you can take advantage of Berkman’s expertise through his powerful, updated sixth edition of Find It Fast.”
In Find It Fast, business research guru Robert Berkman offers authoritative advice on how to locate the best information sources, connect with the experts behind those sources, and combine expert techniques to do fast and effective research on any subject.
This fully updated sixth edition goes beyond Google, detailing the use of Big Data and social networks for research. You’ll find a wealth of practical guidance on evaluating information, using precision search strategies, and making the most of traditional research sources and techniques.
Whether you are looking for consumer information, data for a job or project, facts for starting a new business, or an answer to an obscure question, Find It Fast will help you find it. Fast!
“Search engines have seemingly turned everyone into information retrieval experts. Berkman shows us that while we may think we all have search superpowers, the tools themselves may be mere mortals’ kryptonite. A must-read for anyone interested in how to find their way through an increasingly unknowable digital future.”
—Stefan Weitz, author, Search:
How the Data Explosion Makes Us Smarter