Description
“A superb book…full of insights into the Internet and ways to translate those insights into profits.”
“A comprehensive guide to e-business strategies—a step-by-step blueprint for today’s businessperson to follow, whether part of a large or small organization.”
Since the bursting of the dot.com balloon, companies are approaching e-business with a new wariness—and rightly so, according to author and entrepreneur Mary Diffley. In Internet Prophets, Diffley speaks directly to the skeptics, serving up straightforward advice that will help even the most technophobic executive do more business on the Web. This readable, easy-to-use handbook is the first to detail the costs of proven e-commerce strategies, matching successful techniques with budgetary considerations for companies of all types and sizes. Internet Prophets is the first e-business book that gets down to the nitty-gritty that every businessperson wants to know: “What’s it going to cost?”
2002/342pp/softbound
