Description
As Internet access becomes ubiquitous, firms are finding ways to reach new markets, suppliers, distributors, and customers around the world. At the same time, information about international economies, industries, and companies is increasingly available on the Web, making it easier than ever to research global business opportunities. In this book, skilled researchers from government organizations, multinational companies, universities, libraries, and research firms around the world share the secrets of successful international business research. Interviewed by Mary Ellen Bates, experts from the U.S., U.K., Japan, China, Italy, Argentina, Mexico, and the Netherlands reveal the tips, techniques, sites, and strategies they use every day. You’ll learn how international super searchers reach beyond borders, overcome language barriers, cope with cultural biases, evaluate unfamiliar sources, and much more. Supported by the Super Searchers Web Page.
2001/250 pp/softbound
